Summer In The City

A Linzi shoes summer influencer activation

THE IDEA

With jelly shoes having a major moment, I wanted to create a campaign that made Linzi part of the trend in a way that felt fresh, playful and genuinely shareable. I developed the Summer in the City concept from the initial idea through to the full creative direction, look and feel, creating a jelly-themed experience in the heart of Bond Street.

THE EXPERIENCE

I brought the concept to life through a space where influencers could personalise their jelly shoes at a charm bar, alongside a photo booth and matcha bar. Every detail was designed to create a memorable experience around the product, generate content and build awareness for Linzi’s jelly collection.

120

INFLUENCERS IN ATTENDANCE

18.3M

COMBINED SOCIAL FOLLOWING

302.7K

PEAK DAILY VIEWS