MY STORY

IT’S NEVER BEEN JUST ONE THING.

I started my career in buying before moving into graphic design, marketing and creative leadership. Each step has given me a different perspective - from understanding how a product comes to life, to how an idea gets seen, experienced and ultimately drives a business forward. I’m naturally visual, endlessly curious and always thinking about what could come next.

WHAT MAKES ME, ME.

WHERE IT STARTED

Born in Manchester, I’ve always had a big appetite for life. I loved fashion from an early age and knew I wanted a career that would let me be creative, meet people and experience something beyond home. I’ve always been curious!

OUT OF OFFICE

Australia was one of my first big adventures and gave me a taste for doing things differently. I loved the independence, new surroundings and feeling of being somewhere completely new. It made me more confident, open and curious.

LEARNING THE ROPES

I started my career in buying because I wanted to understand how something goes from an idea to something you see, buy and wear. It opened my eyes to everything behind the scenes, from suppliers to production and marketing. Too!

CREATIVE INSTINCT

I soon realised I was naturally more drawn to the visual side. Moving into graphic design felt like a better fit, but I quickly realised creativity didn’t stop at the artwork. I wanted to think about the story. It mattered. More.

GOING SOLO

Living in New York was another big shift. I went on my own, met so many new people and found a different kind of creative freedom. The pace and energy gave me a new perspective, more independence and confidence in myself.

WHAT’S NEXT

Now, I’m still pretty much 100mph. My brain doesn’t switch off and I’m constantly visualising ideas, spotting opportunities and thinking about what could come next. I’ve brought what I’ve learned into how I work. And I still do!

I joined Linzi as the sole designer and social media manager, eventually building and leading a creative team. Seeing the team and the work we’d created together featured in Drapers was a real highlight. You can read the full article here.

FEATURED IN DRAPERS

A brilliant moment for the team, being shortlisted across Best Women’s Footwear Brand, Best Online Operations and Team of the Year. A great bit of recognition for the creative and commercial work happening behind the scenes.